ERG was founded in 1998. During this period in Israel, a group of professional craftsmen began to create exclusive electronic custom shop instruments.
The ERG instruments quickly gained popularity among professional performers and took their place in the top-tier guitar market.
Boutique guitars were actively sold all over the world, and in addition to Israel itself – in Europe, America, Canada, as well as Russia, since organizers of the production of custom shop instruments were born and raised the former USSR and had established contacts with the musical community of the country.
Thus, Aleksandr Kutikov, Dmitry Chetvergov, Anton Gorbunov, Andrey Smirnov, Fiodor Vasilyev, Mikhail Surzhyan, Mikhail Men, Oleg Andreev, Fiodor Dosumov, Dmitry Maloletov, Daniil Ponomarev, Dmitry Protsko, and Dmitry Chervets were the endorsers in Russia. Musicians use ERG guitars as the main instrument for both studio and concert work.
At that period, the company presented its products at large-scale exhibitions in Germany, the United States, and Russia. In Moscow, ERG has repeatedly presented instruments at the Igor Sandler Production Center, the First Festival of Guitar Music in Ples, and other public events.
In 2016, the company was rebranded, and the production of instruments under the Polak brand started. People started to forget the musicians-preferred ERG brand.
The brand found new life in early 2020. The ERG instruments range spun off from Polak, and a separate range of the custom shop instruments has been launched.